NOLA /
built to host.
From its founding, New Orleans was Built to Host.
From music to food to historic buildings, every part of the city proves this to be true for all who spend time here.
We wanted to break the monotony of the B2B meeting-planner category and get brokers to put NOLA at the top of their consideration list for 2021+ meetings and events. So we created a series of print ads during COVID under the concept Built To Host – a campaign that literally builds that messaging into iconic New Orleans elements to grab your attention for a lean-in-experience.
CGI.
With a bunch of images from Getty and the help of our friends at There Is Studio, a UK-based CGI and retouching agency, we added this beautiful text and texture as our main character.
We focused on food, music, and meeting venues.