RITZ / CRITZPY SNEAKERS.

For the launch of the new RITZ Cheese Crispers, we thought of something you may need when you snack: a pair of RITZ sound-activated sneakers.
No magic word. Just bite into a cracker and the crunch will light them up and bring out smoke because why not.

Everything about these shoes was custom designed, from the layout and construction of the panels down to the custom lettering on the soles.

Last but not least, here's a piece of super Gen Z content.
We teamed up with music YouTuber Kurt Hugo Schneider to create a theme song using the new Ritz Cheese Crispers as an instrument.