OREO / POKEMON.
To celebrate Pokemon’s 25th anniversary, we created the Pokemon x OREO collector’s lmited edition pack that featured a random assortment of 16 embossments.
Some were easy to find, and some were super rare.
To launch this unique pack, we created an animated film entirely out of OREO cookies, which told the story of a trainer catching her very first Pokémon.
Thanks to the enormous fan base that this franchise represents, it turned out to be the most successful and effective OREO collaboration ever.
OOH.
We took this concept into OOH with a billboard on the Venice Beach boardwalk made of 3D printed OREO cookies. Each OREO cookie side was printed separately from the stuffing, then hand-assembled and placed. The result? A Pikachu mural made from 8200 cookies.
To enhance the experience, we hid our Pokémon x OREO designs throughout the mural in the same ratio they appear in our packs, bringing the thrill of discovering Pokémon to every fan who examined our mural.
The Late show.
We got lots of awards, hit lots of headlines, drove all kinds of PR, sparked a crazy amount of conversation on every social media platform, and so much more. But nothing made me laugh like imagining Stephen Colbert’s staff of The Late Show writing the lyrics and animating this piece.
Take a look.