WHATSAPP /
US Privacy ch.2

Welcome to the radio room of a copywriter portfolio.

We worked on the second chapter of WhatsApp’ Doubt Delivered campaign (something that you probably already watched in my book. You haven’t? No? You like to start from the ending, huh? Okay, well, anyways…) but personally, this is the piece that I like the most from the whole campaign, so that’s all you’ll see here.

In these spots, we’ll hear a mundane, everyday text message from one person to another, but with a twist… the person reading the text is not the person to whom that text belongs.