CAZADORES /
A REAL AD ABOUT TEQUILA

Tequila advertising in Mexico has been filled with the same formula for decades – it's always the same kind of hyper-attractive white character, or celebrity, in the same over-polished sterile bar, acting in the fakest way, drinking tequila in a way that nobody does. Basically, a fake tequila ad.

That's why, for Cazadores' new platform, 'Real Tequila for Real People, ' we decided to take this ad formula and fill it with realness. Real people, real situations, real music, and real Mexican electroshocks. Of course, with a little bit of parodic humor.

You can see why for a Mexican, multicultural duo, this was an enjoyable experience.