mini / the inner drive.

MINI is one of the few car brands with such a wonderful heritage. And like any other great story, it all started with a dream.

Highlighting the power of small things, we created a film honoring the early beginnings of MINI by telling the story of Alec Issigonis, creator of the first MINI. Through the magic of illustration and light, his story comes to life within the pages of a book.

italian craft.

“The Inner Drive” was created and shot in Milan, Italy, with renowned Italian director Virgilio Villoresi and artist Virginia Mori. A true tribute to craft.

We created this making of about the artists process.