PINTEREST / tRY ON 2025
There are way too many trend reports out there. Most of them aren’t very accurate and are geared toward businesses and marketers, not real people. But not Pinterest’.
Millions use the platform every day for inspiration—fashion, travel, cooking, decorating—and Pinterest turns that into incredibly accurate data, making Pinterest Predicts one of the best trend reports out there
This year, for the first time, they wanted to launch it for consumers in a unique, exciting way.
So, we turned Pinterest Predicts into the first trend report you can actually try on, teaming up with artists and creators to bring trends to life with exclusive drops you could win.
The first-ever trend report you could experience.
The journey
We started with a series of teasers—hints that this trend report wasn’t just something to read, but something to experience. Then, top creators, from rising talents to big names, put their own spin on each drop, some even teaming up with iconic brands.
A Wayfair-inspired outfit that matched its furniture counterpart. A butter candelabra, melting into the perfect dinner centerpiece. A Meta Quest straight out of a surreal medieval world. A mountain experience in the middle of NYC, and more. Each drop designed to get a taste of each trend.
Before launch, our creators + influencers helped build momentum, posting about the upcoming launches and key dates. This led people straight to the website, where they could claim the drops as soon as they went live.
We built a site where people could enter to win each drop, explore the trend behind it, and check out the full collection—all in one place.
